Soke Ruiz is not as concerned with promoting his particular style of Karate as he is concerned with promoting and organizing Kotosu-Ha Shito-Ryu Karate as a whole. He hopes for harmonious relations, mutual respect and open mindedness among the Shito-Ryu styles and other valid traditional styles and organizations of Karate and Kobudo in the USA and abroad.
Soke Ruiz believes that a karateka must work hard for his or her rank. He believes in physical conditioning and the hard knocks that are familiar to most students of traditional martial arts. As Soke Ruiz acquired his Karate knowledge, he advises other karateka to acquire their own knowledge. He studied the Motobu-Ha Shito-Ryu and the Zen Shoto Kai styles as his basic foundation, while at the same time researched many other karate styles. He states that a karateka should study the style that is of the easiest access to them, the style which appeals to them the most, while at the same time expanding his or her own knowledge by researching other styles.